When James Goggin earned his Master’s in graphic design from the Royal College of Art (RCA) in 1999, he was also in the midst of fighting the department’s decision to rename itself. “They wanted to call themselves ‘Communication Arts and Design,’ but I was interested in keeping graphic design as an emphatic name,” says Goggin.
Upon first glance and based on size alone, Instrument is impressive.
Huge’s Oakland move helped them focus on business + the new digital economy.
Work & Co’s DUMBO office is raw + modern with no hidden bullshit.
While visiting Pennsylvania Amish country in the 1970s, Alan Siegel, founder and chairman emeritus of global brand strategy, design and experience agency Siegel+Gale, saw a sign that struck a chord. It read: simple is smart.
In 1982, Portland-based friends and colleagues Dan Wieden and David Kennedy ditched their former advertising agency to launch their own, with just one client: Nike.
The careers of Fritz Mesenbrink and Jeremy Pelley, co-founders of Portland-based creative agency OMFGCO have dovetailed for years
(600 employees + over 208,000 beautiful square feet don’t hurt.)
“The big corporate agency mentality was frustrating us,” says Fred Weaver, of his decision to start Tank, a design and communications agency in Cambridge, Massachusetts, with co-founder David Warren in 1994. “There was this idea that smart people think and solve problems, then pony up a design team to ‘decorate’ the solution. But for us, design is much more powerful than graphic decoration. It’s actually a way of thinking.”
When the farm-to-table movement swept over San Francisco’s culinary landscape several years ago, Christina Stembel couldn’t help but notice the flowers gracing the tables of her favorite restaurants: “I kept thinking, ‘why are there ugly carnations on the tables, when everything else is so visually pleasing and locally sourced?’ ”