How Does “Blue-collar” Design Studio Tank Thrive? It Rolls Up Its Sleeves + “Really Just Gives a Shit” | AIGA

Katie Chang Writer Journalist AIGA Where Designers Work“The big corporate agency mentality was frustrating us,” says Fred Weaver, of his decision to start Tank, a design and communications agency in Cambridge, Massachusetts, with co-founder David Warren in 1994. “There was this idea that smart people think and solve problems, then pony up a design team to ‘decorate’ the solution. But for us, design is much more powerful than graphic decoration. It’s actually a way of thinking.”